Sprite B-Ball Fusion

Sprite were looking to engage their urban audience with some content that would drive distinction and demonstrate creativity.

Our solution involved a 4am start on a cold December morning in Peckham!

All soundtracked by the brilliant, beatboxing Dave Crowe, the London Lions and local basketball players played on a specially crafted rooftop court. With balls dripping in bright colours, their game created a piece of artwork on the surface, that is only revealed at the films end.

Leave a Reply